Within the last week, two statements from industry analysts and consultants caught our attention:
“Enterprise search still sucks”
and
“Enterprise search is a myth … it doesn’t exist”
The former statement is attributed to Dan Keldsen’s BizTechTalk post of last week, in which he touches on some of the early findings from his (AIIM’s) Market IQ study on Findability. The telling metric in Dan’s post states that 69 percent of respondents say that less than half of their enterprise information is searchable. Obviously, you can’t find it if the document you care about is not even in your search engine’s index.
Coincidentally, AIIM’s findings feed nicely into the latter statement above, which came from Steve Arnold during his keynote session with Lynda Moulton at the Gilbane Conference in San Francisco last week. His contention is “enterprise search” is a stupid phrase that has no meaning, since you’d be hard-pressed to find a single organization that lets every user search every shred of enterprise content. What Steve would tell you is if you came across such an animal, said organization would be sitting on a serious security breach situation.
Having been in the game since 1988, ISYS has watched the terminology used to describe our industry bounce around like pinball, and to be quite honest, we’re happy with enterprise search as our marquee descriptor. It’s simple to say, easy to market and makes a fairly illustrative distinction between itself and its broader “world wide web search” cousin.
But Steve is right — search really is much more tactical than the big platform and infrastructure vendors would have you believe. Pain points are always going to be higher within one group or business unit, and hence these groups are much more ready to adopt search techology and prove its value. In the coming days, we will post Part Two in our series of White Papers, in which we discuss search as an iterative process, so stay tuned.