01: Analyzing Search Performance and Behavior

No matter how loud our groans, technology marketing materials remain riddled with a variety of TLAs (three-letter acronyms). At the forefront of this acronym army is our friend ROI. It’s no surprise that ROI continues to be so popular. Let’s face it — it’s in our nature as consumers to understand what we stand to gain from our purchases.

One of the ways ISYS helps its customers determine the ROI for search and information access is via our ISYS SearchTrends analytics capability. SearchTrends delivers the standard reports, such as top search terms and the like. And while it’s always good to learn more about what your audiences are gravitating toward, the really interesting intelligence to be gleaned from SearchTrends is the information your customers aren’t finding.

Part Four in our white paper series takes a look at search analytics and the type of insight that reporting tools like SearchTrends deliver. Read “Measuring the Impact of Your Search Engine via Analytics” (PDF) to learn more about how to leverage search metrics on your website, intranet or portal.

Posted in Search Analytics

This entry was posted on Wednesday, August 13th, 2008 at 3:07 pm and is filed under Search Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.